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Google Analytics alternative

Google Analytics alternative — privacy-friendly, EU-hosted

trackd.one measures websites and apps without cookies, stores the data in the EU and shows what matters in one dashboard. Built for GDPR-compliant use — and ready to run next to Google Analytics in minutes.

Try Business free for 14 days — no credit cardSee the comparison

Why site owners switch from Google Analytics

Google Analytics is powerful. In everyday European practice, three things get in its way.

Data gap from consent banners

In the EU, Google Analytics practically only runs with consent. Anyone who declines is missing from your statistics — according to Didomi, about 44% of banners shown in Western Europe in 2025 were not accepted.

Complexity

GA4 is built for analysts: reports, explorations, event configuration and data retention all need setting up. For most questions a clear dashboard is enough.

Uncertainty about US transfers

Google also processes data in the USA. The legal basis is the EU-US Data Privacy Framework, which is the subject of a pending appeal at the CJEU (C-703/25 P). trackd.one stores the data in the EU.

trackd.one or Google Analytics?

According to W3Techs, Google Analytics runs on 43.7% of all websites. The difference lies less in the price than in consent, data gaps and data location.

Comparison of trackd.one and Google Analytics 4
Cookiestrackd.oneNo cookies, no localStorage, no fingerprintingGoogle Analytics 4 (+ Firebase for apps)Sets cookies (e.g. _ga) to recognise visitors
Cookie banner (websites)trackd.oneUsually not needed for the web script*3* No cookies, nothing stored on the device, no device properties read (language and device type are derived on the server from request headers). According to the German DSK (guidance on digital services 2024) such audience measurement usually does not require consent; the EDPB interprets Art. 5(3) ePrivacy Directive more broadly. The assessment in the individual case is up to the operator — not legal advice. Does not apply to the app SDKs.Google Analytics 4 (+ Firebase for apps)In the EU, consent is practically always required4
Data gap from rejected bannerstrackd.oneNo banner gap when measuring without consent (GPC/DNT opt-out is respected)Google Analytics 4 (+ Firebase for apps)Only visitors who consent are counted: in 2025 about 44% of banners shown in Western Europe were not accepted; German benchmarks show only about 40% consent with equivalent buttons1,2
Data locationtrackd.oneStored in the EU (EU jurisdiction); delivery via Cloudflare is additionally covered by standard contractual clausesGoogle Analytics 4 (+ Firebase for apps)Processed by Google, also in the USA, based on the EU-US Data Privacy Framework — DPF under pressure in 2026: appeal pending at the CJEU5
Data usetrackd.oneOnly for your statistics — no advertising use, no selling of dataGoogle Analytics 4 (+ Firebase for apps)Depending on settings, Google also uses data for its own purposes under its terms
Ease of usetrackd.oneOne clear dashboard, set up in minutesGoogle Analytics 4 (+ Firebase for apps)Very extensive but complex (reports, explorations, event configuration)
Websites + appstrackd.oneOne tool, one event pool: websites plus Android, iOS and Flutter appsGoogle Analytics 4 (+ Firebase for apps)Web via GA4, apps additionally via the Firebase SDK
Retentiontrackd.oneAggregated statistics 6 months to 5 years depending on plan (Enterprise up to 10 years)Google Analytics 4 (+ Firebase for apps)Event data at most 14 months in standard GA46
Pricetrackd.oneFrom €0 — Pro from €9 per month incl. VATGoogle Analytics 4 (+ Firebase for apps)Standard version without a fee; Google also uses data for its own purposes under its terms

Sources

  1. Didomi benchmark 2025 (Western Europe: 55.7% consent), cited by donneespersonnelles.fr
  2. etracker benchmark, 500 German websites (approx. 40% consent with equivalent buttons), cited by Blck Alpaca
  3. German Data Protection Conference (DSK): guidance for providers of digital services (2024)
  4. CNIL: guidance on audience measurement tools — exemption from consent only under narrow conditions
  5. CJEU, case C-703/25 P (Latombe) — appeal concerning the EU-US Data Privacy Framework (WilmerHale)
  6. Google Analytics Help: limits of the standard version (incl. data retention)
  7. W3Techs: Usage statistics of traffic analysis tools

As of October 2026. Information on Google Analytics based on publicly available information from Google and the sources listed. Not legal advice — whether consent is required depends on your specific configuration.

Switch in 3 steps

You don't have to turn off Google Analytics right away — compare first.

  1. 1

    Create a project

    Sign up for free and add your website or app as a project. The 14-day Business trial unlocks all features.

  2. 2

    Add the script or SDK

    One line of code in the <head> of your website — or the SDK for Android, iOS, Flutter or JavaScript in your app. You see the first data in real time.

  3. 3

    Run in parallel, then remove GA

    Let both tools run in parallel for about two weeks and compare trends and top pages (absolute numbers will differ). If everything fits, remove the GA tag and update your cookie banner and privacy policy.

Installation guide in the documentation

Frequently Asked Questions

Do I still need a cookie banner with trackd.one?
The trackd.one web script sets no cookies and stores nothing on the device; IP addresses are only hashed with a salt. According to the German Data Protection Conference (DSK guidance on digital services), pure audience measurement without access to the device does not require consent. The script does not read device properties (no screen size, no language setting) — it only sends page address, title and referrer. The European Data Protection Board interprets the rules more broadly, though; the assessment in the individual case is up to you as the operator. Other services on your website (e.g. ad pixels) may still require a banner. Not legal advice.
Does trackd.one work for apps?
Yes. SDKs for Android, iOS, Flutter and JavaScript capture screens and events in the same account — websites and apps share one event pool. Important: the app SDKs read device and app information on the device. Whether you need consent for this is something you have to check for your app.
How long is data stored?
Aggregated statistics depending on plan: Free 6 months, Pro 3 years, Business 5 years, Enterprise individually up to 10 years. Individual records (for filters, funnels and exports) at most 400 days. Expired data is deleted automatically every day. For comparison: standard GA4 keeps event data for at most 14 months.
How much does trackd.one cost?
Free is free forever (2 projects, 50,000 events per month). Pro costs €9 per month (250,000 events) or €15 (500,000 events), Business from €29 (1M events, unlimited projects and users). All prices incl. 19% VAT; with yearly billing you pay for 10 instead of 12 months. You can try Business for 14 days without a credit card.
Can I use trackd.one alongside Google Analytics?
Yes, the two tools don't interfere. For a fair comparison we recommend running both for about two weeks. The numbers will differ: Google Analytics only sees visitors who consented, while trackd.one only recognises visitors within a single day (daily changing hash).

Ready to switch?

Try all Business features for 14 days — no credit card. Then you automatically continue on the Free plan.

Try Business free for 14 days — no credit cardSee pricing